{"id":20361,"date":"2023-06-30T12:41:53","date_gmt":"2023-06-30T16:41:53","guid":{"rendered":"https:\/\/www.museumofplay.org\/?post_type=press_release&p=20361"},"modified":"2023-07-14T13:34:34","modified_gmt":"2023-07-14T17:34:34","slug":"the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park","status":"publish","type":"press_release","link":"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/","title":{"rendered":"The Strong Opens New Expansion Featuring ESL Digital Worlds and Hasbro Game Park"},"content":{"rendered":"
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Rochester, NY\u2014The Strong National Museum of Play<\/a> officially unveiled its 90,000-square-foot-expansion today, June 30, after a ribbon-cutting ceremony featuring museum leaders, elected officials, community leaders, and key partners. The museum\u2019s expansion\u2014the final part of a larger, $75-million museum project that includes a whimsical parking garage\u2014sits at the center of the all-new Neighborho\"Worldod of Play. The expansion features more than 24,000-square-feet of exhibit space dedicated to the celebration of electronic games and an additional 17,000-square-feet of outdoor exhibit space exploring the influence of board games.<\/p>\n

\u201cThis project started many years ago when the City of Rochester, with federal and state support, made the commitment to filling the Inner Loop, creating usable land, and reconnecting neighborhoods. It was a once-in-a-lifetime opportunity to create a unique destination\u2014unlike anything else in the world\u2014centered around play,\u201d said Steve Dubnik, president and CEO of The Strong. \u00a0\u201cWe\u2019re thrilled to welcome guests from near and far to this new, immersive space.\u201d<\/p>\n

\u201cThis ribbon-cutting marks the start of a new chapter at The Strong National Museum of Play, one of the region\u2019s biggest tourist attractions and the engine behind our continued efforts to further revitalize downtown Rochester,\u201d Governor Kathy Hochul said. \u201cFor more than half a century, The Strong has drawn visitors from around the globe with its fascinating exhibits and dazzling displays, and thanks to state support, it will continue to do so for many years to come. Smart, strategic investments in New York\u2019s cultural anchors are key to driving tourism, creating jobs, and boosting the economy, and I remain committed to supporting institutions like The Strong to unlock our state\u2019s economic potential.\u201d<\/p>\n

The expansion includes a new welcome atrium, with an OLED butterfly canopy, and gift shop on the first floor. A new connection building\u2014the Portal of Play\u2014acts as a gateway to the existing parking garage (opened in phase one of the project) and expanded space.<\/p>\n

Just at the top of the second floor sits the world\u2019s largest, playable Donkey Kong<\/em> arcade game (nearly 20 feet tall). The second-floor features the immersive ESL Digital Worlds<\/em>, which offers guests two progressive, video game-centric areas. In Level Up<\/em>, they can create their own personalized avatars and embark on challenging and puzzle-solving quests. In High Score<\/em>, guests will learn about the business and art of the video game industry and discover the incredible stories behind the World Video Game Hall of Fame and\u00a0Women in Games<\/em>\u00a0exhibit.<\/p>\n

\u201cWe are proud supporters of The Strong and the new ESL Digital Worlds<\/em> gallery because we believe that we all must work together\u2014private, public, and nonprofit sectors\u2014to support our museums and cultural venues,\u201d said Faheem Masood, president and CEO, ESL Federal Credit Union. \u201cThese institutions are crucial pieces to building a thriving and prosperous community. As we have seen with The Strong\u2019s expansion, such institutions have the ability to both positively impact neighborhoods and the lives of those who walk through their doors. To be a part of this was truly special for ESL and we wish a big congratulations to our neighbors at The Strong for seeing this project through that will inspire and entertain many for years to come.\u201d<\/p>\n

Outside, the expansion includes the larger-than-life Hasbro Game Park, which boasts an 18-foot, fire breathing dragon from Dungeons & Dragons; towering candy canes from Candy Land; a rideable spinner from the Game of Life; a giant Scottie dog from Monopoly; and other features from beloved Hasbro board games. The expansion also added two public plazas\u2014Riedman Commons and Riedman Plaza.<\/p>\n

The project was funded through Powered by Play: A Campaign for The Strong, and key supporters include Empire State Development; Ralph C. Wilson Jr. Foundation; U.S. Department of Commerce\u2019s Economic Development Administration; ESL Federal Credit Union; Suzanne & Tony Goodman; Alan & Vivien Hassenfeld and The Hassenfeld Family Foundation; Austin McChord; National Endowment for the Humanities; The Riedman Foundation; The Mary C. Valentine & Andrew R. Costman Trusts; Joanne Fox; Willian & Sheila Konar Foundation; LeChase Construction Services LLC; Lisk Morris Foundation, Inc.; New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature; Rochester Gas & Electric Corporation; Toy Association; and The Louis S. & Molly B. Wolk Foundation.<\/p>\n

The Strong anticipates that annual museum attendance will grow to nearly one million by 2026 with the expansion, up from a previous high of 600,000 pre-pandemic. With the new space, The Strong is one of the largest history museums in\u00a0the United States. Rochester\u2019s Neighborhood of Play\u2014developed in collaboration with Konar Properties and Indus Hospitality Group\u2014also features residential and retail spaces, including a video-game themed restaurant, as well as a new, family-friendly Hampton Inn & Suites located adjacent to the museum.<\/p>\n

For more information on The Strong National Museum of Play and its expansion, visit\u00a0 https:\/\/www.museumofplay.org\/<\/a><\/p>\n

 <\/p>\n

About The Strong<\/u><\/strong><\/p>\n

The Strong is the only collections-based museum in the world devoted solely to play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, Woodbury School, and the\u00a0American Journal of Play\u00a0and houses the world\u2019s largest and most comprehensive collection of historical materials related to play.<\/p>\n

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 <\/p>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The Strong officially unveiled its 90,000-square-foot expansion.<\/p>\n","protected":false},"author":5,"featured_media":20275,"template":"","class_list":["post-20361","press_release","type-press_release","status-publish","has-post-thumbnail","entry"],"acf":[],"yoast_head":"\nThe Strong Opens New Expansion Featuring ESL Digital Worlds and Hasbro Game Park - The Strong National Museum of Play<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Strong Opens New Expansion Featuring ESL Digital Worlds and Hasbro Game Park - The Strong National Museum of Play\" \/>\n<meta property=\"og:description\" content=\"The Strong officially unveiled its 90,000-square-foot expansion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/\" \/>\n<meta property=\"og:site_name\" content=\"The Strong National Museum of Play\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStrongMuseum\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-14T17:34:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.museumofplay.org\/app\/uploads\/2023\/06\/WVGHF-700.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@museumofplay\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/\"},\"author\":{\"name\":\"Shane Rhinewald\",\"@id\":\"https:\/\/www.museumofplay.org\/#\/schema\/person\/1dfa80fb1d672f84fb8b0f2c3733cc5b\"},\"headline\":\"The Strong Opens New Expansion Featuring ESL Digital Worlds and Hasbro Game Park\",\"datePublished\":\"2023-06-30T16:41:53+00:00\",\"dateModified\":\"2023-07-14T17:34:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/\"},\"wordCount\":13,\"publisher\":{\"@id\":\"https:\/\/www.museumofplay.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.museumofplay.org\/app\/uploads\/2023\/06\/WVGHF-700.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/\",\"url\":\"https:\/\/www.museumofplay.org\/press-release\/the-strong-opens-new-expansion-featuring-esl-digital-worlds-and-hasbro-game-park\/\",\"name\":\"The Strong Opens New Expansion Featuring ESL Digital Worlds and Hasbro Game Park - 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