{"id":26165,"date":"2024-12-05T14:40:11","date_gmt":"2024-12-05T19:40:11","guid":{"rendered":"https:\/\/www.museumofplay.org\/?p=26165"},"modified":"2024-12-05T14:40:12","modified_gmt":"2024-12-05T19:40:12","slug":"my-little-pony-prances-into-the-national-toy-hall-of-fame","status":"publish","type":"post","link":"https:\/\/www.museumofplay.org\/blog\/my-little-pony-prances-into-the-national-toy-hall-of-fame\/","title":{"rendered":"My Little Pony Prances into the National Toy Hall of Fame"},"content":{"rendered":"\n
My Little Pony invites children in the age-old play of hair grooming, brushing, and braiding. The ponies encourage fantasy, narrative, and storytelling. The variety of figures promotes collecting as a pastime. And, at the heart of it all, the ponies acknowledge many children\u2019s fascination with horses. The continued popularity of the line proves that this brand\u2014pardon the pun\u2014has legs and has earned its place as a 2024 inductee to the National Toy Hall of Fame.<\/p>\n\n\n
\nMy Little Pony Glow \u2018n Show: Dazzleglow, 1984, The Strong National Museum of Play, Rochester, New York.<\/figcaption><\/figure><\/div>\n\n\n
Hasbro based My Little Pony on their earlier My Pretty Pony. At about 11 inches high, My Pretty Pony was made of hard plastic and came in one color\u2014brown with a white blaze. What made it endearing was the trigger beneath its chin that twitched its ears, winked its eyes, and swished its tail. Despite My Pretty Pony\u2019s relative success, a Hasbro executive\u2019s wife suggested that kids wanted a pony that was smaller, softer, and fun to brush. The Research and Design team soon got to work on a new concept. Hasbro filed a patent for My Little Pony in 1981 and listed Bonnie Zacherle, Charles Muenchinger, and Steven D. D\u2019Aguanno as the inventors. Hasbro designer Maureen Patterson recommended the ponies come in pastel colors rather than natural colors. In a trial of test ponies, it was clear that children loved fantasy colors.<\/p>\n\n\n
\nHasbro 1990 Trade Catalog, Page 37, Gift of Andrew Berton. The Strong National Museum of Play, Rochester, New York. <\/figcaption><\/figure><\/div>\n\n\n
In 1983, Hasbro trotted out My Little Pony, six petite horse figures, each made of a soft vinyl with a silky mane and unique rump mark (symbols like stars, dots, and flowers later referred to as \u201ccutie marks\u201d) that reflected its name. The first characters of the line\u2014Cotton Candy, Butterscotch, Blossom, Blue Belle, Minty, and Snuzzle\u2014and the ponies that followed, had rounded bodies and anthropomorphized faces that made them irresistible. More varieties including Pegasus Ponies, Unicorns, and Sea Ponies followed.<\/p>\n\n\n\n
My Little Pony combined doll play with modern marketing strategies. Hasbro understood the importance of storytelling and developing character personalities to expand play and collectability. Detail-oriented kids and adults coveted the latest pony with a new cutie mark. Hasbro also hired industrial designer Khipra Nichols to create play sets like My Little Pony Dream Castle, which included Spike, a baby dragon who rode up and down the castle in a basket inspired by a dark scene in the 1954 Alfred Hitchcock movie Rear Window<\/em>.<\/p>\n\n\n\n
By 1984, Sunbow Productions, an animation studio created by Hasbro\u2019s ad agency Griffin Bacal, partnered with Marvel to create the My Little Pony<\/em> (rebranded Rescue at the Midnight Castle<\/em>) television special followed by Escape from Catrina<\/em>. In \u201cToy Makers Frolic in Fantasy Land,\u201d a New York Times<\/em> article published two days before Christmas in 1984, Philip S. Gutis explored this new \u201cprepackaged fantasy\u201d trend in toy marketing. Gutis reported that some parents and children\u2019s advocacy groups worried that these background stories prevented children from using their own imaginations. In response to the concerns, a Hasbro spokesperson said, \u201cwe give children the framework and they fill in the blanks and expand the fantasy.\u201d<\/p>\n\n\n\n
When My Little Pony: The Movie<\/em> hit theaters just two years later, film reviewers criticized it as \u201cthe longest self-advertisement.\u201d Despite the all-star cast including Danny DeVito, Cloris Leachman, Madeline Kahn, and Rhea Perlman, one reviewer noted \u201cthe real theme song is the ring of the cash register as Hasbro attempts to turn unwitting young viewers into customers.\u201d Another observed \u201cthe sugary cuteness of My Little Pony masks a corporate greed as cold and sharp as a razor blade.\u201d In her review, Nina Darnton declared \u201cthe little ponies are like those pastel heart candies that have little messages on them such as \u2018I luv you.\u2019 You can eat a few, but too many make you sick.\u201d While these snarky commentors expressed concerns about children being immersed in consumer culture, they often failed to acknowledge that kids have independent thoughts, use their imaginations to fuel play, and demand that brands live up to their high expectations. <\/p>\n\n\n\n
By the time Hasbro discontinued the My Little Pony line in the United States in 1992, the brand had sold more than $1 billion worth of toys, clothing, home decorations, and other consumer goods. Many felt it was time for Hasbro to get off their high horse, as My Little Pony licensing deals seemed to run wild, but its popularity never truly died. Hasbro re-launched My Little Pony in the U.S. and continues to introduce new products today.<\/p>\n\n\n
\nTransformers: The Magic of Cybertron, Courtesy of Creative Commons<\/figcaption><\/figure><\/div>\n\n\n
Many fans credit My Little Pony: Friendship is Magic<\/em> with the resurgence in popularity. Lauren Faust, the show\u2019s creator, wanted to change the negative perceptions of animated programs geared toward girls. She wrote that the show was \u201cwonderfully free of \u2018token girl\u2019 syndrome, so there is no pressure to shove all your ideals of what we want our daughters to be into one package.\u201d The show also appealed to an unexpected audience\u2014males between 13 and 35 who labeled themselves \u201cbronies.\u201d My Little Pony proved that unbridled femininity comes in many forms and continues to suggest that toy aisles don\u2019t need to be defined by gender. In 2020, Hasbro did a cross-over between two of this year\u2019s inductees My Little Pony x Transformers, further disrupting the gender stereotypes that were fervent when the toys came out in 1984.<\/p>\n","protected":false},"excerpt":{"rendered":"
My Little Pony invites children in the age-old play of hair grooming, brushing, and braiding. The ponies encourage fantasy, narrative, and storytelling. The variety of figures promotes collecting as a pastime. And, at the heart of it all, the ponies acknowledge many children\u2019s fascination with horses. The continued popularity of the line proves that this brand\u2014pardon the pun\u2014has legs and has earned its place as a 2024 inductee to the National Toy Hall of Fame. \nHasbro based My Little Pony on […]<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"8654,9169,7920,8138,8690,7924","_relevanssi_noindex_reason":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[41,40,45],"tags":[],"class_list":["post-26165","post","type-post","status-publish","format-standard","category-classic-toys-of-the-national-toy-hall-of-fame","category-national-toy-hall-of-fame","category-toys","entry","has-post-thumbnail"],"acf":[],"yoast_head":"\n
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